Representation Matters in Semiotic Approach

Representation Matters in Semiotic ApproachAccording to manse (1997), Representation is the merchandise of the meaning of the notions in our minds by dint of speech communication. The relation between things, concepts and signs lies at the heart of the per tierance of meaning in language. Language is consequently the musical arrangement of deputation involved in the overall process of constructing meaning. His theatrical performance study is lighted with wisdom from Saussures sup target whose significant contri andion was the pinnacle of way of signs the meanings production, detrimental of reflection or intentionality and building up the constructionist approach. For Saussure, the production of meaning depends on language and to be a sign system, language was associated this 2 element the anatomy and the signified. (Culler, 1976, cited in Hall, 1997) Saussure gave his model of internal theatrical performance shifting from linguistics to semiotics. People fix the meaning by the signifier correlating with the signified which simultaneously involves our pagan and linguistic codes and this is the process to achieve the imitation as well. In Saussures study, the emphasis was put on the various prevalent rules and codes of the linguistic system. The connection provided by the codes between the signifier and the signified produced signs and signs, organize into languages, created meanings. This formed the way to constructionist thought.Later with the development of Myth theory which was found on the model of federal agency provided by Saussure, Roland Barthes, the French critic, suggests that signs can be constructed into levels. The basic, completed meaning functions as the signifier in the back up exemplify of the model process, and when linked with a wider in that respect by a reader, yields a second, more elaborate and ideologically framed message or meaning. (Hall, 199739) Barthes called the second level of signification the level of myth or meta-language. These two theories portend the semiotic approach provides a method for analyzing how representations convey meaning.Hall uses the concept of representation to discuss the origin of the aspirations heathen meaning and analyzes that the objects by themselves do not mean anything meanings argon generated and constructed by language or other(a) cultural signs processed by language. He defined representation is the production of the meaning of concepts in our minds through language. It is the link between concepts and language which enables us to refer to either the real world of objects, people or events, or indeed to imaginary worlds of fictional objects, people and events. (Hall, 199717) In brief, representation is the act of connecting with objects, conceptual map in our mind and language cultural symbols. in that location ar two representation systems existing. In the first system, mental representations which we expect around in our heads present various objects and turning to the second system a set of signs stand for these conceptual maps. Furthermore, the practices of representation imply the embodying of concepts, ideas and emotions in a symbolic form can be transmitted and meaningfully interpreted. Meaning must enter the domain of these practices, if it is to circulate effectively deep d possess a cultivation. (Hall, 199710) With the combination of Halls theory, representation can be regarded as presenting objects through language or other symbols and produce some relative cultural meanings and set moreover representation has a share in production, multiplication, transpose and circulation of the whole cultural meanings and determine system.Under the framework of Halls theory, the significance of representation practice is that it is involved in the production and circulation of cultural meanings and set system. He defines culture as a sharing meaning or a sharing conceptual map. That reveals culture is just like meaning sea and friendly or group members are like fish in it they produce and exchange from each other. This view is basically rooted on culture concept of Raymond Williams who regards as a particular way of smell, which expresses legitimate meanings and values not only in are and learning but also in institutions and ordinary behavior. (1961 41) Hall then transformed Williams meanings and values into more symbolic meanings and inherited Williams cultural materialism on culture status and function. Culture has been judged as a fact with economy and administration to construct the whole society production instead of a negative reflection or accessory for economical and political process. Cultural meanings and values system have practice effect to build up rules, standards and customs which regularize social life and order human behavior. After be decoded, the meanings and values in cultural representation production change into awareness and practice. Given this definition, Halls cultural representation theory highlights the areas of cultural symbols in social life in an important position.The Politicsthe discursive approachIn French philosopher Michel Foucaults research, he prefers regarding representation as an origin of social knowledge production and put emphasis on the method of knowledge produced by talk about rather than Saussures linguistic model which focuses on the representation process itself. examine with the semiotic approach, Foucaults theory firmly bases on history and pays more trouble on historical specialisedity. He concerned transaction of power, not relations of meaning, so the main matter changed from language to give-and-take.Discourse, power and the subject is common chord major ideas demonstrated by Foucault about the discursive approach to representation.(Hall, 199743)The first term-discussion was treated as a representation system by Foucault. He points out that the object has its objective existence, but except com munication the object has no meaning. In another word, only when the object is in its discourse can it be the target to knowledge. The existence of discourse needs historical con text edition which means, in each period, the modality of knowledge produced by discourse and its object, subject and practice is dramatic changed over time and vitally there is no necessary connection in. For example, in our ancestors language structure they explained congenital phenomenon like windy, rainy and thunder by fairy tale or the method of imagination, by contrast, we today explain them by scientific or observation way. It is more remarkable in the particular social identicalness and ethics meanings made up by human language structure male and female, white and black, ruler and ruled. They all changed with society and culture changed. talk about the concept of power and knowledge, Foucaults view is different from the theory of Marxism. Foucault commits that in all of classic Marxism, race be tween knowledge and power simplified to a class of power and class interests was due to establish its own truth concept.(Hall, 199748) Although Foucault did not deny the existence of classes, he did not believe beyond any discourse game there existed truth. His definition of the political orientation is similar on Gramscis cultural hegemony theory. Introducing the theory of ideology into representation theory embodies Halls resistance and critical consciousness of vulgar Marxist theory on ideology and economic determinants. Furthermore, in Foucaults opinion, knowledge and meaning of an object are not only think to their discourse but also related to dominant power and power does not function in the form of a chain it circulates. It is never monopolized by one centre. It is deployed and exercised through a net-like organization.(198098)Discourse produces the subject by itself on the other hand, it produces a position for the subject like reader and viewer. In the cultural represe ntation system, there is a wide variety of subject positions for instance the submissive wife and obedient slaves and there are many characters who are regarded as good, such(prenominal) as the image of Faust, Prometheus and Confucius. Although our identities are constrained by the structural relationship of social order, these images carrying cultural significance and values can be cultural visions which establish and update our own subjectivity. Overall, the cultural representation system is the mainstream values and ideologies of production and operation of the site, and it is the main social individual symbolic alternative in its own copy of the values of culture and ideology. However, there are some cultural texts manage an abnormal discourse and practice in its representation to create a lot of rebellion, revolution, anomaly and even monstrous characters. These characters tend not to follow the rules and break the old, outdated values and identities so that they or their r epresentatives become a new social order or a new value of the cultural heroes, such as a rebellious slave consciousness or a self-conscious woman. It allowed us to recognize that knowledge is always a form of power.Concluded from the two approaches-the semiotic approach and the discursive approach, the concept of representation, from a cultural point, is a cultural significance creation by various symbols in the text or image and this process is involved in the whole correction of the production and distribution of cultural symbols representation no longer analyses the file name extension of power relations in the field of symbolic representation through epistemological sense of right and wrong, but on the angle of discourse power, meaning disputation and symbol distribution in cultural representation field representation emphasizes the social environment and cultural institutions of cultural representation practice and regards a cultural text as a type making out of the entire social and cultural environment which implies a sociological perspective to analyze the path of cultural representation issues representation focuses on the cultural symbols involved in real life function, bandage representation is the way for the value concept which is produced in social life to flow in the field of cultural symbols and it is the main symbolic resource for social individual forming their own identity. People are largely babelike on the subject position in cultural representation to be a man or a woman, as a specific person. In this sense, representation constructs our world of meaning.