Should the Sat Be Required?

First introduced in the year 1926, for many years now – the SAT, or Scholastic Assessment Test, has been a major part of our high schooler’s education. It is a requirement in order to graduate – and is a chief determining factor in whether or not a student will be accepted into certain colleges. In fact, a student could have straight D’s and C’s, yet if they were to receive a perfect or near perfect score on this particular test – they would be able to apply and be accepted into the most prestigious of schools. I think this is absolutely ludicrous.The SAT test is one tailored to be one of the trickiest you’ve ever taken, one that is actually designed to fool you into misunderstanding every question. Not to mention the stress that overcomes most students as they’re taking this timed test, second guessing every answer and worrying about every little thing until finally the time is up – and they feel like a failure. Itâ€⠄¢s silly to put a student in this atmosphere – where most are not at their best – test them on random subjects, and then allow this score to come before every other score they’ve ever received in their life.Indeed a quote from Einstein comes to mind as I think about it, â€Å"Everybody is a genius. But if you judge a  fish  by its ability to climb a tree, it will live its whole life believing that it is stupid†. The SAT has been under scrutiny for years now, often accused of being biased in the upper class’ favor. In fact, studies have shown that students from families with an income less than $20,000 a year received an average score of 1,310, while students from families with incomes over $200,000 averaged in at about 1,715 – a difference of 405 points.There was also a large controversy over the ‘oarsman-regatta analogy question’. The purpose of the question poised was â€Å"to find the pair of terms that have the relatio nship most similar to the relationship between â€Å"runner† and â€Å"marathon†. The correct answer was â€Å"oarsman† and â€Å"regatta†. The choice of the correct answer presupposed students' familiarity with crew, a sport popular with the wealthy, and so upon their knowledge of its structure and terminology.Fifty-three percent of white students correctly answered the question, while only 22% of black students also scored correctly. However, according to Murray and Herrnstein, the black-white gap is smaller in culture-loaded questions like this one than in questions that appear to be culturally neutral. Analogy questions have since been replaced by short reading passages†. In response to the controversy, a growing number of colleges have chosen to join the ‘SAT optional movement’, a movement made popular in the late 1980s.Said colleges do not require the SAT for admission. In a 2001 speech to the  American Council on Education,   Richard C. Atkinson, the president of the  University of California, urged dropping the SAT Reasoning Test as a college admissions requirement, â€Å"Anyone involved in education should be concerned about how overemphasis on the SAT is distorting educational priorities and practices, how the test is perceived by many as unfair, and how it can have a devastating impact on the self-esteem and aspirations of young students.There is widespread agreement that overemphasis on the SAT harms American education†. I very much agree with his argument, and many are starting to see his point as well. I am very hopeful that in the growing infamy of the test, it will vanish as a requirement all together, and that the next generation will never have to deal with the problems such a test presents.

What Are the Strengths and Challenges of Teams at Work

What are the strengths and challenges of teams at work? Team work has been the biggest development In management of human resources for organizations In the past few decades (Norman, Cohen and Norman, 1995). It has been implemented in a wide variety of spheres and the growth of the popularity is still ongoing. It is obvious that these changes have not happened without a reason, there is something to team work that is attracting every manager like kids to an ice- cream car. Before I continue, I want to state some things so there would not be any misunderstanding further on the essay.First, I do not want any confusion when it comes to defining a team and a group, because I understand that there is not much of a difference (Ouzo, 1996) between these terms. The only thing that I want to state is that team always has an interdependent nature; they perceive themselves as a whole unit. Second, as the topic is about teams In general, the evaluation Is quite superficial and It will not be val id for every team. The way team performs depends on the size of the team, the management of It and of course the working environment It Is In.So every team has to be evaluated Independently to give an objective report. I will describe aspects that stand out amongst the others and are present for most of the teams. My goal in this essay is to evaluate teams at work environment drawing on theory and research. I am going to point out the strengths of a team-based work from member's point of view and challenges that team members have to face. Eventually, what I am trying to state is that people (managers, leaders etc. Who are leaning towards team work as the best way of getting things done have made this assumption based on feelings they have towards team-work rather than researching hurry and experiments made on the approach to get the bagger picture of what team-work consists from and what are the actual drawbacks. I am basing my work on the paper about ‘romance of teams' (Allen and Yecch, AAA) taking some Ideas from the paper, but putting them Into my own perspective. I am going to start with the most obvious strengths that teams has, because those are the ones that people are most aware of.Followed by additional strengths, that according to researches lies in our sub consciousness. After that I will describe the biggest challenges teams have to face. Strengths A team consists of several people and each one of them has their own skills, characteristics, gender, age and perception of things in general (Britton et al. , 2010). There are several definitions of a team, but this one serves the best for my purposes – ‘A group of people with a full set of complementary skills required to complete a task, Job, or project' (Chicken, 2009).Indeed each one of us Is unique and by coming together and supplementing each other we form a living organism called ‘team'. Knowledge, opinion, experience and personal views can be shared in this living mind', in this way implying additional strengths. Maybe these are not the strengths that people will mention the most when speaking about pros of teams, but they exist and they do form our feelings towards teams. I would like to continue by focusing on strengths of teams that people are unaware of or they are aware of them subconsciously.Every team is a social formation; accordingly it includes interaction with others, whether it is Just a chat that started with â€Å"how are you doing? † or a discussion about the subjective they are trying to achieve or a social evening to bring he team closer together, it does not matter. The thing that matters is that team gives you a wide range of opportunities to satisfy your social needs; it gives you a feeling of belonging (Godard, 2001 a).Alongside, comes the feeling that overtakes you, that gives you the idea that you want to be a part of a team, which is natural, because people are creatures that has been living in groups since the beginn ing of time and social desires has developed naturally and is a part of our lives. The thing is that, not everyone is aware of this phenomenon, so this is where unconscious strengths appear. To continue, I would like to introduce a research made by Diddle and Strobe, 1991.This research states that individuals perceive working in group activities to be more fun and enjoyable than working alone and that time is perceived as passing more quickly when working in a group (Allen and Yecch, Bibb). Moreover, some researches shows that working in a team can increase your mental well-being and state of mind in general (Carter, 2000). Teams provide a benefit like reduction of stress (Godard, 2001 b) which mostly comes from the fact that teams reduces uncertainty about particular situations and verifies member's beliefs and ideas (Hog and Mulling, 1999).As all the facts that are mentioned before comes together, it is only obvious that teams do paint a really nice picture about themselves in our minds. Additionally, the way how people actually perceive themselves in a group is different from the way they do outside of one. Researches have shown that people tend to take less responsibility for failures of the team and in the same time more responsibility for success of the team (Schlesinger, 1975), which is kind of illogical, but in the nature f any human being.It is much easier to assign blame to others in that way preserving your own feeling of competence, rather than admitting that you are the one to blame, and when being in a team you have the opportunity to do that, because who will possibly forbid you, except yourself. The perception of team as a unit working together plays a big role here, because in your mind you do understand that you are not the only one who is in the team, so if the team fails or succeeds then the whole team does that.To add to this idea, people tend to evaluate their own reference higher when working in a team rather than working alone, both, th eir actual expectations and conclusions, of their performance in the team has been recorded to be of a higher value (Phallus et al. , 1993). This all can be very misleading, but as long as we – human beings – will not change our nature and start seeing things as they actually are, these will be some of the most mind impacting benefits towards teamwork.Challenges The point about the diversity of a team and different people coming together that When people with different ideas and different views on life come together and has o work as one and unbreakable unit, arguments between them are inevitable. That is why certain roles have to be assigned and a specific structure formed, so the team would manage to work productively. Size and composition of a team has an influence on individual behavior, on decision making (Kooks-De Bode et al. 2008), if these aspects are not sorted out in a timely manner then one of the biggest strengths of a team can turn into a drawback and then it is Just matter of time when the team will collapse. Another challenge for a team is goal setting, which is a really important aspect when it comes to whether the work is going to be smooth and whether it is going to be without misunderstandings. Goals has to be set at the very beginning and they have to be defined very clearly to everyone in the team, so everyone would really understand what the team is trying to achieve.If this is not done, then there is a possibility that team members start to head in different directions. An equally significant set of challenges comes from too much of dependence on your teams decisions. Researches made by Stanley Amalgam, 1973 shows that when decision has o be made, team members tend to follow the point of view that is presented by others or by most members of the team, that way actually not expressing their own thoughts. Besides that, these researches shows that people tend to follow the leader of a team even if the things that are being don e are against their principles and are morally wrong.Justification to these kinds of decisions comes from the fact that any decision made in a group actually is a group decision and therefore made by several people, accordingly the responsibility is being shared amongst all of the group embers. This results in poor decision-making process, which can further result in serious damage made to the work-group itself or to the possibility of achieving the goal that has been set out. Hence, the challenge for a team is to set certain norms.Norms about how the work has to be led, to what extent members should follow their leader and what are the social, moral, ethical and physical norms that should not be crossed. To sum up the challenges, team work has to be well balanced and well organized; it has to be like a machine that does not work if one of the parts is broken. To do that you have to take in consideration a lot of aspects, starting with leaders role and importance, ending with team m embers moral and physical needs. Everything has to be balanced and managed smartly and efficiently (Allen, 1996).That is the hardest challenge to deal with in team-work and it becomes even harder if the person who is in charge of the team does not know about these elements. Before I draw the conclusion I would like to remind the fact that the Judgments being made in this essay is superficial and regards the general population of people included in teams. Therefore, I am not stating that it is true for every person. To summarize, I have stated the strengths that in my mind form the feeling towards team-work inside a person's mind. I hope that others reading these points will be able to relate to them as well.

Nestlé: Sustaining Growth in Mature Markets Essay

Nestlà © was first founded by Henri Nestle in the 1860s by developing and producing food products for babies who could not adapt mother’s milk. Following the success in baby food products, Henri incorporated with an Anglo-Swiss condensed milk company to develop dairy products, especially for government supply in World War I. High sensitive and quick responding to the demand of consumer, Nestle continued to create and develop new product mix to canned food, beverage, pet care products, to maximize its scope of business in the food segment. Nestle had been incurring high success during its operation in food industry, proved by production many creative product portfolio, double sales and tripled profits, globally brand recognition, offices and factories around the world with the management of previous CEO Helmut Maucher. Maucher successfully promoted Nestle to higher position in the market as a global company and has been operating beyond its original Europe boundary. Nestle is presently one of the largest food company in the world. Nestle has been called the most conglomerate companies ever, with more than 400 plants in 77 countries and growing. Nestle is Switzerland’s largest industrial company and the world’s leading food processor. The food giant ranks as one of the 100 largest companies in the world. Nestlà ©Ã¢â‚¬â„¢s primary products include beverages such as (coffee, chocolate drinks, mineral water, and soft drinks), dairy products, infant formula, culinary products (soups, seasoning, condiments), frozen foods and ice cream, yogurt and chilled desserts, and chocolate. Nestle seems not still happy with what it had obtained. Under leadership of current CEO Peter Brabeck, Nestle is now experiencing a more significant growth and synergies as the top nutrition and Food Company with the strategic management of Brabeck since he took over Nestle in 1997. CEO Brabeck realized the need of Nestle and his first priority was to achieve real internal growth. Strategies were employed to achieve this organic growth and now Nestle is posting CHF $91 billion in sales and CHF $8 billion in profits. Brabeck’s will hand over the company in 2008 and his successor will be facing the task of maintaining the successful momentum. This uncertainty about the future of the company is left to be seen and is the driving factor to the question: Can Nestle sustain its industrial growth in Mature Markets under the new CEO Paul Bulcke or would  the growing competitive pressure shrink its overall growth. To answer this question, an in-depth analysis must be undertaken to understand the external environment that Nestle is operating in by looking at the General, Industry, and Competitor environment and also a microscopic look into Nestle internal environment. The general environment of Nestle looks at the demographic trend. Nestle international operations are in 77 countries with over 400 plus plants and their products are sold on all six continents. The world population is increasing on a daily basis and the geographic distribution of populations is shifting. The world population is also aging quickly and the ethnic mixes in developed countries are changing rapidly. The average household incomes are increasing and Nestle could take advantage of these trends. The demographic environment presents both opportunities and threats for Nestle. The increases in population size and household incomes would help to expand the market in which Nestle operates. However, changes in the geographic distribution of populations, due to technological advances in communications, may cause difficulties for nestle in determining profitable locations for new plants. The economic trend shows that the average market growth of a mature global food industry is 2 percent. Nestle first achieve a four percent internal growth target in 2000 and consistently repeated performance in subsequent years. This growth might be contributed by the economic global trend. The U.S economy decline into recession in 2001 and in order to stimulate the economy, interest rates in United States were cut to near record lows. Many nations around the world are affected by the U.S economy and Nestle Global companies are no exceptions. The economic trend showed in 2005 that there was significant economic growth due to very low interest rates in the United States, resulting in substantial growth in global trade. This growth was slow down by high oil prices. The economic environment presents both threats and opportunities for Nestle. The growth in global trade presents opportunities for Nestle in innovation and renovation of new and old products to offer to its customers. However, the increase in oil prices would cause an increase in the cost of transportation for goods destined for Nestle plants which would threaten Nestle profitability. Operating in all six continents in over 77 countries, the politic al/legal environment presents a threat for Nestle. The differences in the political/legal environment across regions would make it difficult, and  sometimes costly, for Nestle to comply with government regulations. Political risk in some countries remains comparatively high as does the threat of lawsuits from competitors, distributors, and consumers. The socio culture presents opportunities for Nestle. Nestle is often referred to as a role model company that thinks globally but acts locally (p. N 261). Creating a unit that is concerned with adapting global products to local taste and requirements. Nestle would take advantage of the consumer by proving what the consumer wants in that culture. Whether it would be the color, shape, form or taste of the product, Nestle would adapt to those local culture. The technological environment presents opportunities and threats for Nestle. When GLOBE has been introduce in the most relevant markets, all inter-market systems will communicate much better with each other than they do now (p. N 263). Improvements in technology will allow Nestle to perform better analysis of data related to existing and future customer bases. The improvements will also allow Nestlà © to continue to improve its supply chain, which is vital in enabling Nestlà © to offer better prices to its customers. These technological improvements, however, may also be readily available to competitors. Competitors can easily mimic Nestlà ©Ã¢â‚¬â„¢s processes through advances in technology. The global environment presents opportunities for Nestlà ©. The company enjoys being in the leading position in the global food industry. The rapid globalization of business markets presents opportunities to Nestlà © as countries relax regulations that hinder trade and foreign entry into domestic markets. The increased importance of environmentally friendly business operations may also increase costs of operation. However, Nestlà © has established itself as an environmental leader; and the result is shown by the increased in sales and profitability. An industry is a group of firms producing products that are close in substitutes (Hitt, Ireland & Hoskisson, 2009). In reference to Nestlà ©, an analysis of threats to new entrants, the bargaining powers of the suppliers and buyers, the threat to substitute products and rivalry amongst competing firms would be carefully examined. Nestlà © is the oldest and most truly global companies in the food industry (p. N 261). Nestlà © boast over 130 years of industry knowledge in all markets over the world and the awareness to adapt its products to local taste. Acquisitions of Dreyer, Ralston Purina and Jenny Craig made Nestlà © to become the market leader in ice cream, global  leader in pet food and the world largest nutrition and weight management market respectively. The threat of new entrants in Nestlà © industry looks at the barriers of entry. Product differentiation is very high to imitate. The company produces over 127,000 products under six strategic brands: Nestlà ©, Buitoni, Maggie, Nescafe, Nestea and Purina. Nestlà © products are produce to offer characteristics such as quality, taste and safety. Economies of scale is another barrier to entry for Nestle and this is showed through the operations of 400 plants in 77 countries and employed more than 250,000 people. Nestle drive for acquisition was to gain critical mass in terms of market share in businesses in which scale is vital for success (p. N265). Size provides considerable economies of scale in the food industry. Nestlà ©Ã¢â‚¬â„¢s operations are massive and global in scope. Barriers to entry for new entrants are increased by high economies of scale. The switching costs are high because Nestle production is based on innovation and renovation of its well branded product. Nestle works on improving their products especially in mature markets where Nestle generates the bulk of its sale. Continuous upgrading of existing product is an important source of internal growth. Nestle controls its distribution channel and provide assistance to Distribution Company to carry their products. Having access to distribution channels can be a strong entry barrier for new entrants, especially in industries like Nestle. Whenever industry growth is slow and constrained there will be expected retaliation. Nestle was increasingly facing fierce competition as many food producing rivals had achieved significant improvements in their operating efficiency (p. N 262). Nestle weak profitability, whose root causes could be traced to Nestlà ©Ã¢â‚¬â„¢s various acquisition that slowed down the overall growth of the companies and open the doors for competitors to take advantage. Bargaining power of suppliers with the food industry shows that Nestle manufactured over 127,000 products and purchase of raw materials such as coffee and milk. The company utilized the expansion strategy to help with dependency of coffee from its suppliers. The Power of suppliers is low. The supplier groups are less concentrated and not dominated by a few large companies. Bargaining power of the buyers is very high because Nestle is high on quality, taste, and safety. They have modified more than 700 of their products by adding nutritional functionalities for its buyers. Whereby, the buyers are demanding high  quality, taste, and safety products and Nestle is providing it. Nestle was facing fierce competitive pressure and the threat was due to the slow growth of the company that was caused by acquisitions. Although the number of truly global competitors was limited, the most notable being Kraft, Masterfoods, and Unilever, Nestle was also facing strong competition at the national and regional level (p. N 262). The return on shares decrease from 44% in 97 to 15% in 2001 but increase tremendously in 2005, whereby its rival, Hersey have seen a constant shareholders return over the ten years. Note in particular was the 88% in 2001 to 306% in 2005. In fact, all competitors yield positive shareholders return between the years of 2001 to 2005, possible due to the low interest rate that created a global increase in trade. The competitive environment in the external environment is fierce on the local and regional level but limited on the global level. Globally, Nestle competitors are Kraft, Masterfoods and Unilever. In 1997, the company was ranked eight among the world’s top 12 packaged food companies in terms of returns on capital. Its net margin was only half of its major rival Unilever (p. N 262). Today, Nestle employs over 250,000 employees, manufactures approximately 127,000 products in 77 countries under six major brands: Nestle, Maggie, Nescafe, Purina, Buitoni, and Nescafe. Nestle basically doubled its competitor industry growth and is far ahead of its closest competitor. The internal organization of Nestle focuses on the internal strengths and weaknesses of the organization. Between 1982 and 1997, under CEO Maucher, the company showed a great deal of strength and also major weaknesses, but CEO Brabeck, during 1997 and 2005, utilized effective strategy to move the company forward. The borrowing capacity of the company was evident in 2005, where Nestle generated total sales of CHF $91 billion and net income of CHF $8 billion and was the leading food manufacturing industry. Nestle also have the ability to generate internal funds and from 1997 to 2005, Nestle continued its expansion through a combination of organic growth and acquisitions. Once the feasibility study is conclusive, Nestle will focus on selecting the format best suited to the particular market and adapting that format to local needs. Nestle physical resource includes over 400 plants in 77 countries, on the six continent all over the world and employed more than 250,000 people of which 3,500 are scientist in the research and development section. The technological  resources utilized by Nestle were the GLOBE program that is designed to improve operational efficiency by integrating the company’s businesses on a global scale. The objectives are to establish best practices in business processes, to align data standard, and to install common information system. GLOBE will allow all inter market systems to communicate better with each other. Intangible resources such as knowledge and trust were seen in Nestle. The company knowledge was displayed in its 140 years of profound knowledge of markets all over the world, and the ability to adapt its product to local taste. Nestle trust its workers and the organization structure is a decentralized one. Whenever there was an acquisition, Nestle would promote managers from the acquired company. This promotion displayed trust building measures hoping that those managers would be effective and efficient with their new roles and responsibilities. Nestle also utilized innovation resources for its success. Nestle is considered the innovation leader in the global food and nutrition sector (p. N 264). The company created a research and development section and invested CHF $1.5 billion for renovation and innovation of old and new products. They hired 3,500 scientists with the quest to this achieve internal growth. Business level strategy of Nestle was to seek ways in which the company can grow internally because the external growth strategy has been reached. The company was ranked first in all the product segments in which it operated (p. N 261). However, with all this acquisition and external growth, the company’s market growth was only 2 percent. The CEO Brabeck goal was to achieve real internal growth. The company had many challenges and weaknesses. The most important of these challenges when the company generated more than 70 percent of its sales in mature markets with a limited potential for organic growth (p. N 262). The company was also challenge with slow market growth due to the amount of acquisitions over the years and had portfolio that included several low margin product segments that negatively affected profitability. This led to company being ranks eight among the top twelve packaged food companies in terms of return on capital. Brabeck business strategy was focus specifically on Nestle organic growth. Organic growth in mature markets could only be reached by strengthening Nestlà ©Ã¢â‚¬â„¢s innovative capacity. His strategy was to force the businesses to become more efficient by cutting back on their investment budget (p. N 262). The first task was to achieve  Nestlà ©Ã¢â‚¬â„¢s operational efficiency. Nestle launched a manufacturing efficiency programs MH97, Target 2004+, and Operation excellence 2007. Other strategic initiatives were FitNes, GLOBE, and the reduction of the marketing expenditure by exploiting synergies brand. These efficiency strategies saved Nestle over CHF $12 billion and the savings were invested into internal growth. Organic Growth was evident when Nestle was transformed from a food company into a food, nutrition, health, and wellness company. This was accomplished by creating units such as Corporate Wellness and Nestle Nutrition units. The company strengthens its innovation by focusing on the research and development and investing heavily in innovation and renovation and organizational changes to improve research and development’s connection with market Nestle operates. They created the Product Technology Centers, Local Application Centers and Clusters. Nestle also used external growth as a platform for organic growth by the acquisition of Dreyer, Ralston Purina and Jenny Craig. All these strategies yielded Nestle in 2005 CHF $91 billion in Sales, $8 billion in profits and 4 percent market growth. In conclusion, the new CEO Paul Bulcke of Nestle is taking over an organization that is already a global giant and the strategies that his predecessor was able to establish in the span of ten years are fostered for continuity. The new CEO Paul Bulcke would be able to maintain and at some point, increase sales and profits for the next five years. Although the competition is fierce, Nestle economies of scales, financial capabilities, 140 years of knowledge and experience, external and now internal growth would make it difficult for the competition to shrink Nestle industry growth. With the sizeable investment of CHF $1.5 billion in research and development, the new CEO would have a unit that is created for new innovations and also to renovate the old products. The new CEO Paul Bulcke could build on the abundance of strengths Nestle acquire over the years, overcome the few weaknesses the global giant has, take advantage of the tremendous opportunities for nestle, and avoid the external threats that could cause the company to lose market share. CASE RELATED QUESTIONS Preparing to hand over the CEO position to Mr. Paul Bulcke on April 10, 2008, you decide to summarize the lessons and successes of your tenure in that position. Your first step will be to outline the environmental forces that  you faced in 1997 (Nestlà ©Ã¢â‚¬â„¢s internal strengths and weaknesses and the external opportunities and threats facing the company at that time). You have a meeting scheduled later this month to give Bulcke direction on taking the company forward. You’ve outlined the following agenda for the meeting. Characteristics of the Current Competitive Landscape: Globalization, Technology, Knowledge, Strategic Flexibility, Quality, Profit Pool Vision and Mission Stakeholders Acquisition Strategy Organizational Structure Strategic Leadership Strategic Entrepreneurship Your assignment is to give a full assessment of the agenda items to prepare Bulcke for leading the company in the years ahead keeping in mind that Nestle needs to maintain its strong growth momentum in the developing and emerging world. Since I took over the Nestle Organization from 1997 to 2007, many environmental forces were created during the past decade. The company went through environment opportunities and threats from outside and also established internal strengths and in process was exposed to a few weaknesses. Nestle had tremendous opportunities because of the numerous acquisitions by my previous predecessor. The company had the potential for organic growth, further expansion to other countries, and increase in shareholders capital. During that time, Nestle was threaten by fierce competition locally, regionally and a little on the global scene. This threat was due to the numerous acquisitions that slowed the industry growth and gave these companies the opportunities to compete. However, during the decade, numerous strengths were created whereby Nestle implemented manufacturing efficiency programs by cutting down on wild spending and channel that savings into innovation and renovation. That strategy grew the organization from a 2 percent growth to 4 percent. The company also boasts of 140 years of experience and knowledge, operating in all six continents, well liquidated, and has the ability to create what the consumer wants  through its research and development unit. The limited weaknesses were evident such as the inability to identify that the productions of canned food, tomato, oil, dry pasta that would be slow in growth. However those items were divested in the past decade. Characteristics of the current competitive landscape of Nestle look at the fierce competitive environment on the local and regional level but limited on the global level. Globally, Nestle competitors are Kraft, Masterfoods and Unilever. In 1997, the company was ranked eight among the world’s top 12 packaged food companies in terms of returns on capital. Its net margin was only half of its major rival Unilever (p. N 262). Nestle employs over 250,000 employees, manufactures approximately 127,000 products in 77 countries under six major brands: Nestle, Maggie, Nescafe, Purina, Buitoni, and Nescafe. The profit is on the rise and would make strategic flexibility for the new CEO. Nestle basically doubled its competitor industry growth and is far ahead of its closest competitor. Nestle vision states that â€Å"each day we strive to make our products tastier and healthier choices that help consumers care for themselves and their families† and its mission is to â€Å"positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life.† Stakeholders are an important part of Nestle organization and the bottom line is to ensure that the shareholders are satisfied. Shareholders were not satisfied with CEO Maucher due to the fact that shareholders were accustomed to getting 17 percent annually when the organization was growing through acquisition but when the limit of the external growth had been reached, shareholders return decreased. This decrease in shareholders return led to the firing of CEO Maucher. During the decade, Nestle acquisition strategy was used as a platform for organic growth. The concept behind acquisition was to gain a critical mass in terms of market share in businesses in which scale is vital for success. External growth was used to gain expect knowledge for further expansion into new product segments. The Nestle Organizational structure is one that is decentralized, and changes were made to improve the research and development’s connection with the markets in which Nestle operates. The organizational measures were the creation of Product Technology Centers, Local Application Centers, and Clusters Within the Nestle organization there  must be strategic leadership to move the company forward and also strategic entrepreneurship. This leadership must be able to identify specific areas where Nestle can grow, maintain, and sustain its global dominance. References Raisch, S., Ferlic, Flora. (2006). Nestle: Sustaining Growth in Mature Markets. INSEAD. Hitt, Ireland, Hoskisson. (2009). Strategic Management: Competitiveness and Globalization (Concepts and Cases). (8th ed.) Mason, OH Hitt, M. H., Ireland, R. D., & Hoskisson, R. E. (2009). Strategic Management: Competitiveness and Globalization. (8th ed.). South-Western Cengage Learning 5191 Natorp Boulevard Mason, OH 45040 USA. (n.d.). Retrieved from http://www.Nestlà © .com

Mass human rights violations Essay Example | Topics and Well Written Essays - 3250 words

Mass human rights violations - Essay Example The concept of human rights and its application has seen tremendous expansion at the end of the 20th century1. The Universal Declaration of Human rights is an existing phenomenon in the global forefront for almost 50 years2. Majority of the people in almost all the countries in the world conceive that human rights are associated with the attributes of optimal protection and respect. Thinking in a most elementary dimension, human right can be regarded as the right of each individual for staying in the surroundings where he or she finds every opportunity in developing, living, working, relaxing, finding out various things for themselves and also be with other people, marry people of any ethnicities, rear their children and so on3. International laws have been formulated as well as implemented on an all round and global basis so that the human rights do not get violated 4and that all the individuals are treated on an unbiased yardstick of judgment in accordance with the international la w of human rights made by the International Courts. Despite that, it has been found that even after formulation of the human rights convention there has been a wide scale violation of human rights in an around many nations of the world5. It has also been argued that individual state policies of human right violation in various countries overshadow the application of international law and thus the weaknesses of international law in providing fruitful remedies is questioned to quite a robust extent6. In this paper, the discussion will be centered on the explanation of human rights laws provided by the international courts and they will be discussed in accordance with the case studies from different countries and the analysis will be directed towards the notion that whether the international law offer effective remedy in areas where the government of a state chooses in committing mass human rights violation within their own borders. Now, the subsequent section will discuss the notion o f human rights and provision of human rights within the international legal dimension. II. Human Rights 1. Basic facts In a nutshell, the definition of human rights can be stated as â€Å"the rights of human beings to live according to their nature and with other human beings†7. In the second half of the twentieth century various international standards were formulated and they became accepted on a wide basis over various nations of the world. 2. Human rights in international law During 1993, the United Nations World conference confirmed their commitment in association with established norms of human rights8. There have been various initiatives undertaken at international, regional as well as national levels for the protection of human rights. Individuals possess the rights to bring various human rights complaints before the regional courts for addressing their issues. The victims may have their cases heard before international governmental organizations but the national cour ts are in the current scenario are applying regional as well as international human rights standards. But unfortunately, it can be stated that practices of the states throughout the second half of the 20th century have shown many several evidences of violation of human rights on a wide scale basis. The violations which have occurred has taken a massive scale and they have been brutal in nature with infringement on â€Å"the right of life, physical and mental integrity and individual freedom† 9 In 1967, the United Nations classified the violations as gross human right violations of human rights. The phenomenon of gross violation of human rights is not a recent phenomenon. Since the period of 1945, estimations state that more people have perished as a consequence of gross human violation. Empirical evidences also reveal that the phenomenon of g

Alexander the Great Research Paper Example | Topics and Well Written Essays - 2250 words

Alexander the Great - Research Paper Example By the time Alexander ascended to the throne of Macedonia, the main cities of Greece were already brought under the Macedonian rule and so Alexander came up with a strong and experienced military force in the land. At first, he established as the general of the Greece and then he ventured to expand the empire to the other side of the world. He started his expansion of the empire by attacking Asia Minor in 334 B.C. The ten years of expanding the empire, up to his death, marked as the craftsmanship of this Macedonian king. The whole Persia under Darius III came to be under Alexander the Great. The attack of Alexander in India (336 B.C.) witnessed the greatness of the emperor by giving the land to the earlier king. The near mutiny of his troops made him back to Macedon. The death of Alexander in 323 B.C. in Babylon witnessed the end of Macedonian dreams to conquer the remaining countries of the ancient world. BBC says, â€Å"Alexander led his army a further 11,000 miles, founding over 70 cities and creating an empire that stretched across three continents and covered around two million square miles† (BBC). All the places he conquered were put together in an ‘international network of trade and commerce’. The language and culture of the Greek spread across the conquered places and there was the interchange of the culture- the Greek and the conquered countries. This research gives a small description of the conquests of Alexander the great and tries to analyze how Alexander’s conquests affected the countries with Hellenistic attributes. So the paper takes the thesis statement, Alexander’s the great conquests affected the countries in many ways. Alexander’s Conquests It was after ascending into the throne of Macedon in 336 B.C., Alexander III took part with the desire of his father in expanding the territory of the country. His father, Philip II, had already made the Greek countries under Macedon through military and diplomatic measures. So he had already paved the way for his son to ride on. The new king Alexander at the age of 20 started his attempts to conquer the other countries. It was amazing for researchers to believe that Alexander could take control the major parts of the ancient world. His empire coved the countries like Egypt, Syria, Palestine, Armenia, Persia, Afghanistan and India of the ancient world. All those places that came on the way from Macedonia to India became under the control of Alexander the great. (See appendix 1) William J. Duiker and Jackson J. Spielvogol had given the brief account of Alexander’s invasion in their book, The Essential World History. It is stated in the book that, in the year 334 B.C. his army, consisting 37,000 men entered Asia Minor and soon the entire western half of the country came under Alexander. The attack of Alexander suddenly alarmed the Persian ruler, Darius III and he wanted to stop the movement of the Greek army. The battle of Issus was a fe arsome one between these two armies and finally the Greek became victorious. This success made him

Listening Log Essay Example | Topics and Well Written Essays - 250 words

Listening Log - Essay Example Title: I’m Gonna Be Album: Sunshine on Leith Artist: The Proclaimers Year of Release: 1988 Rock Style: Pop Rock or Celtic Rock Musical Characteristics: Proving that pop music can be defined by a broad spectrum of sounds and experiences, this piece of music has the sound of an Scottish drinking song, the lyrics of a sentimental ballad, and a hard driving beat that pushes the listener to embrace the hook in such a way that it will either pleasantly or irritatingly hang on long after the song has ended. Finding fame in the film Benny & Joon starring Johnny Depp, the song picked up fame in the United States, even while experiencing continuing fame in its originating country, Scotland, as it is often heard and sung during football games. Comparison The two pieces are similar, first, in that they both have an unusual sound that was picked up due to a specific hook that caught the attention of the listening public. These songs represent the kind of music that, once heard, do not easi ly leave the mind of the listener. The construction of the music in both works is simple and straight forward, the music developed through a limited instrumentation and a heavy emphasis on the beat of the drum.

Gender and Work - Masculine or Feminine Work Essay

Gender and Work - Masculine or Feminine Work - Essay Example Any activity which led to the seeking of subsistence means was covered in the heading of â€Å"work† while all other activities of â€Å"reproduction† and assuring the sustenance of life cycle (nursing) were reduced to â€Å"limitation†. Unfortunately, the later was what women were supposed to do by default and therefore men took the charge of the more proactive role of sustenance of family like tracking and killing animals for food. This natural evolution of role created â€Å"myths of work† for men and women. The simple myth which evolved was that what men do is â€Å"work† while what women does back at home does not fall in the definitions of work or we can say that the distinction was laid down as masculine or feminine work. With the advancement on the course of history the women’s influence in different fields has changed and now women are also out in search of sustenance means for their family, thus blurring the primitive masculine and feminine myth of work. However, the age-old psyche was not that easy to overcome as the women came in the field with the â€Å"the same old myth† attached to her. Resultantly, either woman was given â€Å"inferior jobs† presupposing that the jobs pertaining to men could not be done by them befittingly. Although, the increase of women’s role in the domain of men â€Å"work† and success in that continued the attack on the masculine and feminine myth of work but initiated another dimension in it. More work, with an assumption that women are not able to go through such rigours of intensive work, entered the scene. This ability to work for long hours was equated with success and a general perception was created among people that working long hours is important for career advancement.  This development made both men and women so involved in their jobs and working places that they grade their workplace as â€Å"a place for (their) soul to recreate itself, a place for self-improvement, and a place for spiritual training . . . [the worker] looks for the reason of his being or identity in hard work’ (Schwenkter, 1995).  

The Key Concepts in economics Assignment Example | Topics and Well Written Essays - 750 words

The Key Concepts in economics - Assignment Example The main points included in the article (Porter, 2015a) are; 4. The innovation through government and corporate funded R&D have generated large revenue streams. However, the beneficiary organizations have not shared the funding bodies in profits and reinvestment in R&D has been limited. 5. Since corporations are moving away from research spending, they tend to buy innovative start-ups from small businesses. Scientists and universities have also been encouraged to commercialize innovation funded by taxpayer’s money (Porter, 2015a). Investment in R&D sector powers technological innovation, which helps to optimize the use of existing resources and capabilities, creates jobs and improves living standards. It enables sustainable economic growth provided that there are constant returns to the R&D sector. Innovation through research and development therefore has a positive correlation with per capita GDP in both the developing and developed worlds. However, it has been found that large markets encourage innovation through R&D, while the rest benefit from their knowledge stock and spill-over (Ulku, 2004). This allows emerging markets to grow faster by embracing existing technologies, while developed markets experience periods of stagnation due to foreign competition and limited funding directed towards R&D. The ever increasing restrictions on economic activities, such as environmental protection regulations, in the developed world also slows down the progress in terms of GDP. However, aside from poor regulations whic h can lead to additional costs in R&D, many regulations are aimed at social welfare initiatives usually not captured in the GDP measurements. Thus, the GDP growth figures in such contexts can often be misleading (The Economist, 2013a). The innovation driven boom and bust may remain invisible in GDP measurements and sometimes even reveals its shrinking. For instance, the spending of a person on telephone calls

The amazing Agora Research Paper Example | Topics and Well Written Essays - 2000 words

The amazing Agora - Research Paper Example Surprisingly, Agora is not just one single object, it is basically a whole collection of total one hundred and six massive and bulky pieces of figures. They point from the south end of the Grant Park towards the south. Each mass of art weighs around eighteen hundred pounds and more than nine feet tall. Each of this piece is created so beautifully that they portray a complete natural look. They seem so real that the park district commissioner said that as you go more nearer to the sculptures it ultimately brings tears in your eyes. In addition, looking at each Agorian figure with keen observation, they are on the whole headless and armless creatures. They are made up of cast iron which a slight shine to them. They are designed in a way that they depict a walking movement of each individual from south to north. Agora is everlasting and enduring installation of the Grant Park. As a matter of fact, the popularity and attractiveness of the park is much because of the vital gift of Magdale na Abakanowics. No matter it’s the idea and design of the Polish artist Magdalena but at the same time she had an assistance of three more people. Each figure is same in shape but they are diverse in fine points and important details. The exteriors of the sculpture are pretty much analogous to tree bark or even somewhat like wrinkled face that is put across an unusual and diverse individualism of every statue. The creation of this ultimate beauty initiated in 2002 and took around two years for the completion. The design and formation of Agora were done in massive and enormous engineering foundry in the city of Poznan that it's situated in Poland. It was later on transported to the United States of America in October 2006. The artist made use of some common metals for the designing of sculptures like burlap and resin, but later she shifter in using some special and even more precious metals. These metals included bronze, iron and steel. Overall it cost more than three million U.S dollars. Obviously, it wasn’t possible for only a single person to pay such huge amount of money that is why contributions were made from the actor Robin Williams and Parkways foundation. They donated total amount of seven hundred thousand U.S dollars. Moreover, the remaining amount was contributed by the Polish Government and even the Polish foundation. Although in a few places, it has been stated that the government of the United States bought the sculptures of Agora to install them in the Grant Park. However its not true. Agora was a gift to the United States of America from the artist Magdalena Abakanowicz and the Polish Ministry of Culture (Pacyga, 401). But on the other hand the Grant park itself raised the amount of eight hundred thousand for the installation and maintenance cost of these remarkable pieces of art. This huge amount of money would not have been possible without the cooperation of Magdalena fans and the actor Robin Williams. Many people who visited th e Grant Park and saw these remarkable structures raised a question that what does Agora represents, what's the message or story behind it. Polish artist and the creator of Agora replied that it's basically a single body that embodies and becomes a symbol for a number of diverse meanings. Consequently, some historians and critics gave an even more appropriate

The Life of Osama Bin Laden and a Wealthy Arabian Family Essay

The Life of Osama Bin Laden and a Wealthy Arabian Family - Essay Example The group has various terrorist gangs around the globe who pledge allegiance to them. The group has carried out many of attacks targeting Western governments and also western owned buildings. They carry the attacks as they are what they call infiltration of the Islamic religion (Hoffman, 2008). His well to do upbringing saw him attend prestigious schools in Saudi Arabia. He schooled in the Saudi port city in an elite school called Al Thagher Model School between 1968 and 1976 (Neumann, 2014). At the institution, he studied British style education alongside daily Islamic worship. According to Steve Coll, a writer for the New Yorker, Osama was introduced to Islamic teachings. This formed the foundation for his political and violent activism in favor of Islamic religion. At the age of 17, Osama was married to his first cousin. At this time, it was a normal convention among traditional Muslims to practice this. His wife was a Syrian woman from his mother’s side. He later on married three other women in line with the Islamic law. He bore between 20 and 30 children (Chossudovsky, 2001). He married at an early age to protect him from corruption. He attended his secondary and university education in Jeddah. He attended King Abdi Al-Aziz University where he studied public administration, economics, business administration as well as civil engineering. While at the university, he was very enthusiastic about religious debates, particularly Islam religion. Mohammed Laden first came to Saudi Arabia from South Yemen where he had spent most of his early years. He started as a very poor laborer, working as a porter in Jeddah port. He later got into the construction building from where he builds much wealth. While working in the constructions business, he developed very close ties with members of the ruling family at the time of King Saud (McAuley, 2005). The close ties with the first family saw his take the risk of building King Saud’s  palaces at very cheap prices, cheaper than the lowest bids.  

Reaction paper about a video Essay Example | Topics and Well Written Essays - 250 words

Reaction paper about a video - Essay Example ng of age† story and parallelized to the coming of age of America at a time when so much turmoil, fear and emotionalism was being experienced by the nation. I know that this would appeal to audiences young and old alike because of its multiple features – style and creativity which may appeal to the youth and historical facts and intrigues that may captivate the older members of the audience. The character of Andrew Jackson was an enigma that was slowly demystified throughout the show. First packaged as a democratic president who always yielded to the will of the people, the interview in the video revealed that in reality he was a â€Å"decider† who was known for ousting Native Americans from their homes to â€Å"cleanse† the race. For conservative viewers, the play may be seen as too controversial due to the bold depiction of the story, but for the more modern thinkers, it may be seen as a liberating experience. The director was successful in bringing out hushed opinions in an acceptable way. An example is the tackling of â€Å"backroom deals† of the president through song and dance. The play made me think deeper into my own views of democracy and leadership, and has led me to believe that like in all things, a perfect balance needs to be achieved no matter how difficult it may seem to be especially if a multitude of people is affected by my

Being A Student Essay Example for Free

Being A Student Essay Being a student is a full time job. Students work five days a week, seven hours a day. There is a constant load of work that is given to us, and there is a strict set of rules. Being a student is similar to working at a full time job in many ways. Like working adults, students follow a grueling daily routine, which includes waking up early in the morning, focusing for long hours at a time, having to complete a strenuous work load, dealing with unfair teachers or bosses, an extremely high level of stress, a lot of procrastination, and loss of sleep, among others. These are all problems that students and working adults must deal with on a daily basis, but not all similarities between the day of a student and the day of a working adult are negative. Both students and most working adults go through similar ups and downs throughout a typical day, but there is one profession in particular that is so similar to the job of a student that both students and this specific type of working adult are doing their jobs in the same buildings every day. Students and teachers are alike in so many different ways. If one were to observe the similarities in the days of students and teachers, the observations would include both arriving at a school some time between seven o’clock and eight o’clock in the morning, both going to class throughout the day, both having lunch breaks in cafeterias, both being involved in athletics after school, both having the weekends off, as well as spring break, winter break, summer break, and most holidays, both facing daily academic challenges, and both going home at night to do work in order to prepare for the next day. Students and teachers work together in harmony on a daily basis, learning from each other and becoming better people. Neither could prosper in a school environment without the other. Without teachers, students would not be able to learn, and they would have no one to keep them in line when necessary. Without students, teachers would not have a purpose for working in their profession because they would not have anyone to teach. They depend on each other, and, while learning is a full time job for students, and teaching is a full time job for teachers, both bond over their time spent working and learning together at school every day.

Non-Conventional Energy Resources

Non-Conventional Energy Resources India is a country rich in natural resources as well as in population. In order to cater to the needs of ever increasing population, we have to conserve our natural resources by utilizing them carefully. Energy resources are considered to be the most needed resources for the existence of mankind. The conventional energy resources like gas, oil and coal are used everywhere starting from the household chores to industrial activities. As the conventional resources are subject to depletion nature and cannot be regenerated immediately, there is a rummage around for alternative sources of energy. The government of India has recognized the need for the development and promotion of non-conventional energy resources like solar energy, wind-energy, bio-mass energy etc to conserve conventional resources. Establishment of Non conventional Energy Development Corporation of Andhra Pradesh Limited (NEDCAP) is a milestone in this endeavor. The article highlights the importance of non-conventional en ergy resources and the role of NEDCAP in promoting these sources and discusses the various sources of non-conventional energy and highlighted the efforts of NEDCAP in conservation of conventional sources of energy. *Associate Professor Head, Dept. of Management, Auroras PG College, Hyderabad and can be reached @ [emailprotected] **Assistant Professor, Dept of Business Administration, PVP Siddartha Institute of Technology, Vijayawada and can be reached @ [emailprotected] Introduction The conventional energy resources are continuously registering a diminishing balance with the population explosion and industrialization-taking place all around the world. India is the second largest in the world in the statistics of population and considered to be sixth in the consumption of energy as per the study conducted by the Government of A.P. In view of the existence of a large gap between the requirements of the population and the availability of the conventional sources of energy there is a need for the development of a sustainable resource based alternative for the conventional energy resources. The conventional energy resources are the natural resources like coal, oil and gas. With the rapid developments taking place in the industrial sector the need for energy is also increasing constantly. It has become inevitable to supplement the exhaustible resources with renewable resources to cater to the needs of the future generations effectively. Fortunately, India is gifted wi th large amount of sustainable non-conventional energy resources like solar power, wind and biomass along with small hydro power and industrial and domestic wastes. These resources are natural, cost free, available abundantly and readily usable for the generation of energy in different forms. Moreover these are pollution free and hence can be used to produce clean form of energy without any wastage apart from being renewable. So there is a need for the development of non-conventional energy resources in the country. Non-Conventional Energy Resources As the demand for power and energy is increasing rapidly and depletion of natural resources is taking place with the same pace, the emergence of environmental friendly and pollution free non-conventional energy resources has become a viable alternative. The non-conventional energy resources like solar energy through thermal as well as photovoltaic systems, wind energy, bio mass, hydal energy and industrial and household wastes will help the economy to a great extent in enhancing the power generation capacity and energy needs of different sectors. The following is a brief presentation of the renewable sources of energy. Solar Energy: India has a locational advantage in receiving abundant radiant energy form the sun as it is located in the equatorial sun belt of the earth. Majority of the Indian continent is bestowed with clear sunny weather in all most 280-300 days of a year. Daily solar energy incident over India varies from 4-7 KWH per square meter depending on the region. Solar energy can be used in two ways: Solar Thermal Conversion: Conversion of solar energy into heat using devices of steel, copper, aluminum is called solar-thermal conversion. A solar thermal device captures and transfers the heat energy available in the solar radiation. The energy generated can be used for varied applications in the household and industrial sectors like water heating systems, air heating systems, cooking and other household utilities. Solar Photovoltaic Conversion: This is the conversion of solar energy into electricity using semi conductors and their hybrids to convert the solar energy into Direct Current form of electricity for the application of DC and AC. The electricity thus generated can be used to needs of home lighting, street lighting and running motor pumps etc. The direct current form of solar energy is a major technical consideration for SPV application. Wind Energy: The evolution of windmills to convert wind power into energy, using wind turbines dates back to the beginning of the century. Denmark was the first country to install the first windmill for the generation of electricity. Later many countries entered into the field of wind energy. India started operations during 1983-84. The technology involves generation of electricity using turbines, which converts mechanical energy from the wind mills and is mainly used for pumping water from bore wells, open wells etc .However, average wind speed is major technical consideration to harness wind energy depending upon the climatic conditions and geographical locations of the project. Bio mass and other Bio energy systems: Bio mass is yet another renewable source of energy with potential to generate power to the extent of more than 50% of the requirements our country. Indian economy is predominantly an agricultural based economy with the availability of huge quantities of biomass available in the form of husk, straw, shells of coconuts and of wild bushes etc. Bio mass resources include large quantities cattle dung and other organic wastes. The biomass resources can be used for production of thermal energy or electricity. It can also be used to produce gas that may be used for combustion and to run gas engines. Small Hydro Power Hydropower is tapped from running waterfalls, canals and other water streams containing relatively small quantities of water but with some force of falling. The force of falling and flowing water can be converted into electricity by using turbines. This is a cheaper and abundant source on energy in our country. It is estimated that nearly 15,000 MW of power can be generated with the potential of the small hydro projects in the country. This power can be used to meet the requirements of the vicinity areas of the water streams like agro processing and milling. Industrial and other Wastes: These projects utilize the municipal and industrial wastes which has a problem for their disposal. The cleanliness of urban and industrial areas are achieved by utilizing these wastes as raw material to generate power. Wastes from the household, agricultural and industrial sectors are utilized to produce electricity. Industrial wastes from sago manufacturing units; sugar manufacturing units, poultries and others can be effectively used to produce power. This is a source of cheaper and renewable energy source available in India. Production of gases can also be undertaken using the wastes. Government Initiatives in Conservation of Energy Realizing the potential for energy from renewable sources, the government set up the Ministry of Non-conventional Energy Sources (MNES) in 1992, which is now called MNRE. The Prime Minister directly controls the activities of the ministry. MNRE activities include promotion of renewable energy technologies, creating an environment conducive to promote renewable energy technologies and assessment of renewable energy resources. Various sources of renewable energy are identified and policies are developed to supplement the conventional energy resources under the auspices of the ministry. Nodal agencies with different names have been established in different states to achieve the primary objective of supplementing the energy needs of the states. Non-Conventional Energy Development Corporation of Andhra Pradesh Limiited (NEDCAP) The nodal agency of Andhra pradesh is popularly called NEDCAP. Initially the name is Agro Pumpsets Implements Ltd., (APIL) for implementing non-conventional energy programmes sponsored by both the State and Central Governments. The corporation was incorporated on 21.10.1969 and was renamed as NEDCAP on 10-5-1986. The primary objectives of the Corporation are To survey, develop and implement renewable energy programmes of the State and Central Governments. To generate electricity through renewable sources like wind and solar energy on a decentralised manner. To conserve the sources of energy in rural areas. To import and adopt viable technology and machinery in the areas of Non-Conventional energy sources and ensures post installation service. To impart training and to promote research and development in the field of Non-conventional energy sources. To provide technical consultancy services in implementation of power projects through renewable energy sources. To achieve the above objectives NEDCAP has initiated many programmes in different areas of non-conventional energy sources. The programmes are continuously monitored and necessary support is extended to individuals, non-profit making organizations, commercial and industrial organizations working in various projects associated with renewable energy resources. The following are some highlights of the promotion measures initiated by NEDCAP. Promotion of solar energy Government of Andhra Pradesh has issued GOs under reference Nos. G.O.Ms.No.302 M.A. dated : 03.08.2004 and G.O.Ms.No.506 MA dated: 03-12.2004 of Municipal Administration Urban Development (M) Department making mandatory for installation of Solar Water Heating Systems at proposed construction of hospitals, nursing homes, hotels, guest houses, lodges and multi-storied buildings of stilt + 5 floors or 15 meters and above height provision shall be made in their plans. NEDCAP is taking all necessary initiatives in the implementation of the programme. It is providing subsidized loans with banks with concessional rates of interests. Type of Users Rate of interest applicable Domestic users 2% Institutional users not availing accelerated depreciation 3% Industrial and commercial users availing depreciation 5% Source: www.nedcap.gov.in Along with the provision of loans at concessional rates of interest, NEDCAP is also providing capital subsides for the organizations which are not availing the facility of soft loans depending on the type of the organization and the area used for collecting the solar energy. The subsidies are Rs. 1100 per square meter of the collector area for registered non-profit making organisations and Rs.825 per square meter of the collector area for registered commercial establishments. Further it is providing and incentive of Rs. 100 per square meter for motivators and agents working in the field of attracting potential buyers of the solar water heaters. Promotion of Wind energy Based on the studies conducted through wind monitoring exercise, it is found that the southern part of Andhra Pradesh has got wind potential for setting up of wind farms. The areas in Anantapur, Cuddapah, Kurnool and parts of Nellore and Chittoor district have been identified with relatively better potential sites to set up wind power projects. In the master plan to assess the potentiality in southern part of A.P. it is estimated that there is a potential of about 2100 MW capacity. NEDCAP has established 2.25 MW wind farm project at Kondamedapally, Kurnool dist. and 2.50 MW wind farm at Narasimhakonda, Nellore district under demonstration scheme of MNRE. To encourage investment and to promote wind power projects in Andhra Pradesh, the Govt.of Andhra Pradesh has announced a comprehensive policy and incentives to set up wind power projects in private sector. NEDCAP is the single window clearance agency to sanction projects up to 20 MW capacity in the State and so far 100.12 MW capacity of projects by 30 developers at Ramagiri, Kadavakallu, Tallimadugula in Anantapur District and on Tirumala Hills, Chittoor district, was commissioned. The total installed capacity is 107.37 MWs as on March, 2008. NEDCAP extends the following services to the wind farm developers to set up projects in private sector. Clearance of projects Selection of suitable sites for the proposed projects Providing data related to the speed of the wind and related parameters Guidance on suitable equipment needed , its erection and commissioning of the project Guidance on inter-facing of the project Co-ordination with the revenue department on the land allotment to the proposed projects Necessary technical assistance to the projects sanctioned and to the ones commissioned. A total of 0.25% of the project cost subject to a minimum Rs.1.50 lakhs / MW is payable to NEDCAP towards sanction fee of the project. Promotion of Biomass utilization After identifying the abundant availability of bio mass in the state of Andhra Pradesh NEDCAP has started implementing the Biogas programme since 1982-83. The initial stages of implementing the programme, 4 cum 6 cum capacity KVIC model biogas plants were erected. It has been observed that KVIC models of biogas plants are comparatively associated with high initial costs along with periodical maintenance. Since, 1990-91, the Corporation is promoting the Deenabandhu model as it is less expensive and more efficient. The programme gained momentum and the same model is continued. The Corporation till now has installed around 2.50 lakhs biogas plants in the state so far. Under the biomass programme rural energy programmes are designed and implemented. Rural Energy Programmes Sl.No. Description Nos. Installed 1 Family Size Biogas Plants for cooking 2.8 Lakhs 2 Improved Chulhas 27.28 lakhs Source: www.nedcap.gov.in National Project on Biogas Development Basing on the studies conducted and on the success of the plants already installed in Andhra Pradesh, there is huge demand/potential for the establishment of Biogas Plants in Andhra Pradesh. The estimated potential of family size biogas plants is 10.90 lakhs. So far 2.84 lakh family-size biogas plants have been installed in the state. Improved Chulhas The estimated potential in Andhra pradesh is 95 lakhs. Since 1984-85 the achievement is 27.03 lakhs. Presently, the programme is being undertaken with State Govt. assistance. Promotion of Industrial waste based Projects NEDCAP is authorized by the A.P. State Government vide. G.O. Ms. No. 253, E F (RES) Department, dated 15-11-94 to sanction the Municipal Solid Waste/Industrial Waste based Power projects of capacity up to 20 MW. Andhra Pradesh is having a number of Industries which generate effluents. These effluents are to be treated to have value added products. The waste generated from Industries like sago, starch, palm oil, distilleries, dairy, vegetable wastes and poultry etc can be treated to generate Electricity. The following table presents the total capacity of the power generation projects undertaken in the industrial waste management area. i) Municipal Solid Waste Projects 107 MW ii) Municipal Liquid Waste 16 MW Total 123 MW iii) Industrial Waste Projects 135.0 MW Source: www.aponlineltd.org It is estimated that there is a huge potential of 40 MW from municipal solid wastes in the cities of Hyderabad, Vijayawada, Visakhapatnam, Guntur. Two projects aggregating to a capacity of 12.6 MW are under implementation at Hyderabad and Vijayawada cities. It is estimated that there is still an untapped potential of 135 MW from industrial wastes including poultry, distilleries and others industries operating in the state. Out of this potential projects with a capacity of 1.50 MW have been commissioned. Small Hydro Power The activity of power generation from small hydro power has been transferred from AP TRANSCO wing which was previously known as APSEB to NEDCAP vide G.O.Ms.No.37 dated 01-02-1999 of Energy (Power I) Department, Government of AP. The assessed Hydro Power potential is 1000 MW (approx). The status report on Small Hydro Power projects is shown in the table given below. Status of small hydro power projects as on 31-03-2008 S.No. Description No. of projects Capacity in MW 1 No. of projects sanctioned 47 146.603 2 No. of projects commissioned 31 92.353 3 No. of projects under progress 05 7.150 4 No. of projects Financial closure not completed 11 47.100 5 Detailed project reports referred to Irrigation Dept. for issuance of No Objection Certificate 125 305.500 Source: www.nedcap.gov.in The total no of projects sanctioned are 47in number with a capacity of 146.603MW. The capacity utilized so far is 92.353 MW through 31 projects commissioned under private sector participation. The number if Projects, which are in progress, is 16 with a capacity of 54.250 MW. The proposals and detailed project reports referred to Irrigation Department for issuance of No Objection Certificate are aggregating to a total capacity of 305.500 MW. Andhra Pradesh is one of the pioneering states in the country in encouraging the non-conventional energy based power projects. The State Government has authorized the nodal agency NEDCAP to sanction NCES based power projects of capacity up to 20 MW in private sector also along with the public sector participation. The cumulative installed capacity as on 31.10.2003 is 473.09 MW which is about 4.6 % of the total installed capacity in the state. During the year 2002-03, 1287.55 Mega Units of power was fed into the State grid which is 3.65 % of the total volume of power generated in the state. The Non Conventional Energy based power projects have the following advantages Environmental friendly and produce green power with less costs and free rawmaterial. Every KWH of power generated from NCES will eliminate 1 KG of Carbon emission into the atmosphere which is relatively very less when compared with conventional sources like coal, oil and natural gas. Non Conventional Energy Sources are abundantly available and are renewable with in no period of time. Low gestation period of the projects commissioned under the utilization of non-conventional sources. Also helpful in conserving the rapidly depleting reserves of fossil fuels. Helpful in creating rural employment and self employment opportunities Helps in improving the economic and living conditions of the rural population. Conclusion The importance of non-conventional energy resources is gaining momentum in the country as well as in the state. India is now one of the countries implementing various programmes on the utilization and promotion of non-conventional energy resources. Rightly identifying the need of the hour for the conservation of energy resources the Planning Commission of India in its Integrated Energy Policy Report (IEPR) has highlighted the need to develop domestic supply options and diversify energy sources. The projections of the report state that non-conventional sources may account for 5 to 6 per cent of Indias total energy mix by 2031-32. As the Nodal agency of the state of Andhra Pradesh, NEDCAP is taking all necessary initiatives to promote the usage of the renewable sources of energy like solar, wind, biomass, industrial wastes etc, as evident from the above discussion on various areas of non-conventional areas of energy. Private participation is also solicited in some of the areas like pow er generation and solar heating systems. To become more effective in the promotion, NEDCAP can also undertake promotional and publicity campaigns for individuals, NGOs, commercial and non-commercial institutions elaborating the importance of the conservation of the conventional sources of energy and the need for supplementing them with non-conventional sources. Finally it is aptly said that Save Nature and Enjoy the Future

Mission And Key Objectives Of Fonterra Marketing Essay

Mission And Key Objectives Of Fonterra Marketing Essay Is a provider of nearly all essential nutrients for people. It is the richest dietary source of calcium and also contributes many other essential nutrients including protein, vitamin A, riboflavin, vitamin B12 and zinc. At Fonterra, dairy is our passion its who we are and what we do best. With over 100 years of New Zealand expertise in developing nutritious dairy products, Fonterra Brands is dedicated to discovering new ways to deliver the unique health and wellness benefits of dairy (Source: www.dairyintakes.com). Tip Top ice cream has a big demand in the market, it is currently drenched with a variety of products and TIP TOP is in the market with practically no local brand awareness. To detain market share, TIP TOP must create plus cultivate a physically powerful product image. This statement fact the best routes to attain this. At the outset, to appeal to Auckland market, the company should display a more modern label and tub than what presently exists. An study of the present competition for TIP TOP is presented that focuses on three of the most accepted ice creams sold in Auckland today. Using SWOT analysis, the particular strengths and weaknesses of TIP TOP into the light of this contest are examined. Key pressure and key opportunities are recognized, for instance, there is tough dispute for TIP TOP but its unique taste and quality well for success definitely a significant market opportunity for attractively priced ice cream (Source: www.tiptop.co.nz) particular recommendations for action pursue that highlight the need for a strong product icon, well-defined positioning approach and slogans, affordability pricing, and select supply locations. captivating into account that TIP TOP is a high quality product targeted at the fashionable market segment consisting of equally kids and teenagers and adults school students and a wide range of advertising strategies is then obtainable. INTRODUCTION Fonterra is the worlds primary exporter of dairy products and liable for more than a third of worldwide dairy trade. Fonterras dairy farmers have extensive been identified for producing excellence ice cream and other dairy products in todays market. New Zealand is a global chief in large-scale milk procurement and dealing out. Fonterras global supply chain stretches from farms all over New Zealand to customers and consumers in more than 140 countries. Fonterras vision is to be the natural source of dairy nutrition for all young and old, everywhere, every day. Fonterra is a global chief in dairy nutrition the chosen merchant of dairy ingredients to many of the worlds foremost food companies. Fonterra is also a market chief with our own consumer dairy brands in Australia/New Zealand, Asia/Africa, (Source: www.fonterra.co.nz). The farmer-owned New Zealand supportive is the largest processor of milk in the planet, producing more than two million tonnes of dairy ingredients, worth added dairy ingredients, specialty ingredients and consumer goods every year. Representation on generations of dairy qualifications, Fonterra is one of the largest investors in dairy based investigate and advance in the world. Fonterras 16,000 employees work across the dairy scale from advising farmers on sustainable farming and milk production, to ensure we live up to demanding quality principles and delivering every day on our purchaser promise in more than 100 markets approximately the world. As part of our commitment to providing TIP TOP Fonterra offers dairy products that meet the different health and wellness needs of our consumers all around the world. This is based on a belief in quality products, sound science and doing whats right by their consumers. various of the marketing strategies are geared toward the prestigious market of dairy shops and local supermarkets. Internet marketing is essential today and a suggestion for implementing this such as website design plus examines methods of how to improve the quantity and quality of interchange to the website. Lastly, suitable methods to evaluate the achievement of the marketing operation are particular plus a campaign budget and a timetable that recommends dates for the choice of stages of the promotional efforts. TIP TOP determination acquires a controlling product image and a very vigorous market share in the close future (Source: www.fonterra.co.nz). MISSION AND KEY OBJECTIVES OF FONTERRA What Mother Nature creates, Fonterra enhances to carry the best of the dairys goodness to generations of consumers and patrons around the planet. Its our lifes work. The mission statement for Fonterra is: We are dedicated to upholding Fonterras standards, while maintaining the leadership position in the dairy industry when delivering advanced customer service in a significantly efficient and profitable manner, We create a culture where employees share best practices dedicated to coaching and developing our organization as an employer of choice. (Sourece: www.fonterramissionstatement.co.nz). Everything we do is inspired by our enduring mission: To Refresh the Worldà ¢Ã¢â€š ¬Ã‚ ¦..in body, mind, and spirit. To Inspire Moments of Optimismà ¢Ã¢â€š ¬Ã‚ ¦..through our brands and our actions. To Create Value and Make a Differenceà ¢Ã¢â€š ¬Ã‚ ¦..everywhere we connect. The key objectives for Fonterra Company are: To stay at the head as the market leader in innovative product introductions and successful product launches. To strengthen and satisfy the needs of the more adventurous generation of consumers with a new eye-catching and functional product. To become the market leader in the dairy products segment with increased markets shares. Operational objective is to remain one of the lowest costs, sustainable dairy cooperatives in the planet. Construct trust partnerships with customers by being a multi-origin merchant, allowing us to construct more precious relationships during supply chain addition and improvement. Make Fonterra foodstuffs the primary option of patrons and consumers everywhere we do business. Fonterra aims for global dairy industry leadership. The company strives to be the lowest cost supplier of commodity dairy products, the leading price and inventory manger in the large-scale commodity market, An effective developer of dairy ingredients partnerships in preferred markets, A leading speciality milk components trendsetter and solutions provider, A leading consumer nutritional milks marketer, And to be a leading dairy marketer to foodservice in key markets. (Source: www. fonterra.co.nz). MARKETING OBJECTIVES TIP TOP have long been known for producing quality ice cream and other dairy foodstuffs and today New Zealand is a world chief in large-scale of ice cream procurement and processing. Our universal supply chain stretches from farms all over New Zealand to patrons and clients in more than 140 countries. Fonterras is made up of NZ$14.1 billion assets with annual turnover of NZ$16 billion, total ice cream production in New Zealand of 14.76 billion litres, sales volume of 2.31 million metric tonnes and 15600 employees (Source: www. fonterrafinancialstatement.co.nz). Ever since Fonterra Co-operative Group was created in 2001, we have developed into the worlds largest dairy exporter with nearly 11,000 shareholders. The company 95 per cent of our New Zealand made dairy products to our consumers and patrons in more than 140 countries. The milk tankers accumulate approximately 14 billion litres of milk every year. Fonterras marketing objectives is to: Increase the market share by 15% from $4.52 to Fonterra wants to pour another $260 million (RMB 1,250,000,000) into trebling milk manufacture at its Darfield location with a innovative dryer vying to the largest in New Zealand. Fonterra has the second dryer built by 2015 as the current $200m (RMB 1,000,000,000) site, still being constructed, it is expected to be at complete ability in subsequently. The 650-hectare (9,750mu) location 3.5 kilometres from the Canterbury city of Darfield is being extended to produce extra complete milk powder because Canterbury leads dairy increase countrywide. To increase milk production by 6per cent to 7 per cent a year in the state compared among 3per cent to 4 per cent countrywide by the end of financial year 2012. Increase unit sales by 10% from $8.75 per kg MS to $7.00per kg MS by the mid of the financial year 2013. Thus increase the total sales volume by 15% from 2.49 million metric tonnes to 2.69 million metric tonnes. Increase milk production in New Zealand by 15% from 15.75 billion litres to 15.85 billion litres by the mid of the financial year 2013. To increase net profit after tax range from 2012 financial year is currently forecast to be in the range of $400-$440 million, equating to 70-80 cents per share. The updated forecast Payout range for this year combines an unchanged forecast Milk Price of $8.00 per kg MS and a forecast Distributable Profit range of $280-$330 million, equating to 50-60 cents per share 20 cents higher than the previous forecast in February 2012. The target range for the dividend (to be paid out of Distributable Profit) is unchanged at 25-30 cents per share. (Source: www.fonterrafinancialstatement.co.nz MARKETING STRATEGIES Marketing strategies is made up of 7ps and they are product, price, place, promotion, people, process and physical evidence. PRICE The price of an item is clearly and important determinant of the value of sales made. A companies pricing policy will vary according to the market shares and fluctuation of the circumstances. Given that Pricing is one of the most important element of the marketing mix, as it is the simply the only mix, which generates a turnover for the organization. value must maintain elements of the mix. Pricing is complicated and must reflect supply and demand correlation. The price is $4.99 per 2litre tub of TIP TOP booysens berry ripple gives a competitive edge and will facilitate penetration for its targeted market segment. Penetration pricing is the price charged for the product will be officially set low in order to gain market share and once this is achieved, the price will be increased. Therefore, this case showed that setting a price high encourages the market to perceive the products as having a higher quality than lower period products of the similar type. Consumers are willing to pay more for a product that they perceive as superior. Using a similar pricing strategy, Fonterra is having the edge over TIP TOP because its price is slightly lower. PRODUCT TIP TOP boysons berry ripple ice cream provides kids and teenagers with all the goodness of milk in a convenient tub of ice cream. .TIP TOP has no artificial colours or flavours and has only 10% of fat. The best news is that ICE CREAM can offer you the same nutrients as regular milk and it will be less in sugar with the same taste of any other ice cream in the market ice cream is good for a lot of things, like on a hot day you have an ice cream it will cool you down, when kids have a sore throat they can eat TIP TOP ice cream. TIP TOP has 465kj of energy per 2 litre tub.0.9g of protein,10.1g sugar,40mg sodium and 14.2g carbohudrate,3.1g saturated and only 5.5g of fat.TIP TOP is made of cream milk, Sugar, water glucose,syrup,milk,solids non fat emulsifiers, vegetable gums coco powder, corn syrup and rising agents. PLACE The making of TIP TOP takes place at the factory in 113 CARBINE ROAD MT WELLINGTON AUCKLAND NEW ZEALAND. At the factory all different flavours of ice cream is made and stored in tubs and cones all different types. Once the production is complete then the ice creams are packed and transported to wholesalers and large retail stores around NEW ZEALAND by trucks they are also been transported to dairys and small retail stores. TIP TOP will ultimately be distributed throughout Auckland.TIP TOP is brand geared towards a advanced end market and to consumers who are increasingly becoming wellbeing conscious. They will facilitate the branding of TIP TOP as premium ice cream. This will persuade word of mouth publicity emphasizing the lasting memory of having the best ice cream NEW ZEALAND. PROMOTION Promotion is the activity, which the firm undertakes to communicate and promote products to the target market. The main objective of promotion is to: Build Awareness New goods are regularly unknown to a marketplace, which means preliminary promotional efforts must focus on establishing an identity. In this circumstances the marketer should focus on promotion to: 1) effectively reach patrons, and 2) tell the market who they are and what they include to offer. generate interest by affecting a customer from awareness of a merchandise to making a buy can present a considerable test. Provide Information promotion is intended to assist customers in the search phase of the purchasing process. The product that competes in an presented market, informational endorsement may be used to help with a invention positioning strategy. Encourages Demand The right promotion can drive patrons to make a purchase. In the case of goods that a shopper has not before purchased or has not purchased in a long time, the promotional efforts may be bound for at getting the consumer to try the product. Highlight the product Once a purchase is complete, a vendor can use promotion to assist build a physically powerful relationship that can direct to the client suitable an devoted purchaser The promotional strategies for TIP TOP consists of advertising; promotional ads and free sampling. ADVERTISING Kids do not read newspapers much or neither listen to the radio now days. As a result our main converge for mass media advertising will be billboards television and bus stands. The advertising on television will be shown during cartoon time when kids are watching TV and also at nite when its family time. The logo for TIP TOP brings families together for a hot summer to have fun and spend time. It is a desert used in most of the functions. Through outdoor advertising by having billboards all around South Auckland will be large and similar types of advertisements will be placed on the internet and other conventional sites to increase visitors to the company site as well as making money online as well. SALES PROMOTION Customer connection Management (CRM) incentives such as additional benefit points every $10.00 spent in store the customer would receive 1 point For example having 10points the consumer would receive a free 2litre tub of any tip top ice cream. There will also be a draw for a play station 3. Free samples (aka. Sampling) e.g. tasting of foodstuff and drink at sampling points in stores and on the beach on a hot day will promote people to buy more. Competitions and reward draws, in the media, magazines, on the television and broadcasting, on The Internet, and on packs. Vouchers and coupons, regularly seen in the media and magazines or on packs will enable consumers to go in competition to win huge prizes such as win travel trips. PUBLIC RELATIONS Sponsoring or hosting social events can be an additional useful way to create awareness and construct a positive image for our product. When doing an episode, there are many key advertising tactics to keep in mind. Just like every person desires some kind of dairy product to get calcium to create publicity and good relationship with the customers. TIP TOP will be contributing 1% of the net sales for every trumpet sold and 2% contributed to every 2litre tub sold towards charitable foundation in Auckland which goes towards supporting sports clubs and the disadvantaged people. Moreover, the company will be sponsoring sporting events, charitable functions and in local communities as well to increase alertness and sales. COMMUNICATION AND CO-ORDINATION The value and reputation gained by an association come from the usefulness of its inner division. The competence of a department differs on the height of facts and skills passed out by the citizens working inside it. There are numerous significant departments that an association keeps in their system. For Fonterra the departments are enumerated when the human resource section, research and development division, and the secretarial section. Nevertheless, all of the departments are not specified such significance because of the density and complexity in accepting their functions. Therefore, statement plays an important role in business as it helps in understanding the different concepts of the marketing and business world. It helps in building a plan to customise a blueprint of a specific situation (Source: www. marketingcommunications.com). The product and the prevailing market conditions will determine the optimal Marketing Communication Mix as well as identify the target spectators, the right message and media to reach them with. Human Resource Management (HRM) is the gathering within an association that focuses on recruitment of, management of, and providing direction for the people who work in the association (source: wwww.about.com). Human Resource Management is the organizational function that deals with issues associated to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training. To have a new website for Fonterra a web designer or an IT specialist will be hired therefore,, Human Resource Department will be responsible in the recruitment process for the hiring of a web designer. Thus having a new website will enable more customers to easily access Fonterras specials and brands. Research and development is at the moment of immense importance in industry as the height of competition, manufacture processes and methods are speedily mounting. It is of particular significance in the field of advertising where companies continue to keep a watchful eye on competitors and patrons in arrange to keep rate with present trends and analyse the needs, demands and desires of their consumers. To get regular feedbacks and new thoughts about further improvements in consumer tastes and information on competitors, research and development will be consulted. A study and development section will require working very strongly with the marketing division to recognize the needs of the clientele and to test outputs of the RD sector. The purchasing department has a major function directly influencing the foremost cost of working or trade professional procedure of any business depends in the lead correct revenue of investment. The purchasing division must make certain receipt of correct resources when needed is adequate quantities to sustain production at the equivalent time, it must not increase asset beyond that mandatory to meet current needs and uphold a rational factor of securely against stock and position. Therefore, purchasing department will be consulted in order to purchase new equipment and machinery for the company. Operations will need to use sales forecasts formed by the promotion division to sketch their invention schedules. The sales division of an association is most likely one of the most vital departments in an industry. The explanation why the sales division has so much significance is since the achievement or failure of a firm depends to a great extent on its sales strength. If the sales strength of a business fails to meet its targets, this means that the entire business will run a loss for that sales sector. It is thus tremendously essential that whoever manages the sales division of a industry is a experienced, knowledgeable and proficient manager. The sales will be quarterly evaluated to see if the new marketing strategies are effective or not. Therefore, sales department will be responsible for meeting the targets and having all the reports prepared for evaluation. Sales forecasts will also be a significant fraction of the budgets created by the investment department, as well as the operation of labour for the human resources division. The marketing segment will act as a guide and lead the companys other department in developing, producing, fulfilling, and servicing products or services for their consumers. Communication is essential. The marketing subdivision typically has a better understanding of the market and consumer needs. Marketing ought to be involved, and there should by a meeting of the minds, whenever planning are held regarding new product development or any customer-related gathering of the company. For example, service technicians and customer service reps will have enormous insights into customer opinions and needs. Get every person involved and there will be a more cohesive effort. For celebrity endorsement, billboards, TV and radio ads the marketing department will be held responsible for evaluating who will be the best to represent TIP TOP brand product for Fonterra. Marketing is perhaps the most significant movement in a industry because it has a straight outcome on productivity and sales. Bigge r businesses will supply specific employees and departments for the intention of marketing. The advertising section of a industry wants to work closely with operations, investigate and development, finance and human resources to prove their plans are possible. The purpose of accounting for a business is to have record of the receipts and expenditures of its daily actions. Accounting makes it available for the businesses to assess and analyse the businesss performance. This will help Fonterra to decide what improvements they need to make, or what practices to keep doing in order to keep the company at its thriving place (Source: http://EzineArticles.com/3138769). Accounts department will be responsible for preparing budgets, payrolls and balance sheets for Fonterra. A well-prepared budget will permit the marketing department evaluate on what segment of money is allocated to their section and act within the budget. Valuable communication plays an important role in business to notify and influence behaviour. Communication channels refer to the average you use to send a message, such as the telephone or email. Effective communication requires selecting an appropriate communication channel to send your message. An effective means of communication is important in order to efficiently react to the various demands of the market. The communication channels used by Fonterra are instant messaging, email, video conferencing, and telephone and power point presentations. Instant messaging is a enormous way to communicate with both colleagues and customers. Messaging software such as Skype, MSN, Yahoo Messenger whats app etc, also provide a swift way for different subdivisions within the business to correspond in Fonterra. Instant messaging is one of the most cost effective and effortless ways to communicate, as most of the frequently used applications are free and easy to install on any present computer. In addition to text message function, many software applications have call, or even video call, functionality as well. Email allows Fonterra to communicate with multiple parties, consecutively, from and to almost anywhere in the world. Most of the employees are comfortable with the utilize of email, and will check for new messages frequently. Newsletters, sent via email, will keep Fonterras workforce up to date with the latest news broadcast, offers, or any other changes within the business. E-mail has become the primary means for delivering short text messages within organizations that are networked. As e-mail between organizations becomes more frequent, the medium will increasingly take the part of fax, particularly as whole documents can be sent as e-mail attachments. E-mail provides many cost advantages when compared with the use of paper or the telephone. Presentations are very popular technique of communication in all types of organizations, frequently involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash and this is has become a very effective communication channel for Fonterra. Forum boards, which allow people to instantaneously post information at a centralized locality and face-to-face meetings, which are personal and have been successful by a written follow-up has been very popular communication channel for Fonterra. (Source: Importance of Communication Channels in Business/eHow.com http://www.ehow.com/about_6511827_importance-communication-channels-business) MARKETING MIX TACTICS PRICE The price of an item is clearly and essential determinant of the value of sales made. An organizations pricing policy will differ according to the market fluctuation and circumstances. Since Pricing is one of the most significant essentials of the advertising blend, as it is the only mix, which generates a proceeds for the association. Price must sustain these essentials of the mix. Pricing is hard and must reflect deliver and demand connection. Pricing merchandise too high or too low down could imply a loss of sales for the organization. The price of a 2litre tub of BOYSENNS BERRY RIPPLE is selling at $4.99 gives a competition edge and will facilitate penetration for its targeted market sector. Fonterra Group Limited has its own dairy farm and milk storing tanks thus fresh milk is used to make the product and due to this the cost of raw materials is a lot lesser.TIP TOP wants to be seen as high-status and of the premier quality but still attain a respectable size of the marketplace thus, A pricing tactic of being contained by the premier variety yet appealingly priced is an excellent form of access pricing. Penetration pricing is that the price charged for the product will be officially set low in order to gain market share and once this is achieved, the price will be improved. Therefore, this casing showed that a price elevated encourages the marketplace to recognize the products as having a superior excellence than lower priced foodstuffs of the same sort. Patrons are willing to pay extra for a product that they identify as superior. Using a similar pricing. Undercutting its major competition with access pricing should allow the company to gain market share. Furthermore, Fonterras striking price joint with high value of places it in a distinctive area on the consumers perceptual chart. PRODUCT TIP TOP ice cream provides kids with all the goodness in a tub. The best news is that can offer you the same nutrients as regular dairy products and it is refreshing on a hot summers day. The ingredients include: fat free milk, sugar (25% less in sugar), colour (120,160b), flavour, stabilizer and vitamin D. The purpose of TIP TOP is to help kids grown stronger. All milk naturally contains calcium. TIP TOP contains 50% more calcium than regular flavoured milk (*with 118 mg per 100ml). TIP TOP has 177 mg of calcium per 100ml and this calcium comes from calcium found naturally in milk as well as some extra added calcium. Calcium helps build strong bones and teeth. TIP TOP has Vitamin D added to it as it helps in the absorption of calcium. It comes in a 250ml packet that is enough for growing kids thus there wont be any wastage. TIP TOP also contains protein which is a natural component of milk. Protein is essential for growth and development. Protein also helps form of muscles. PLACE The making of TIP TOP will start right from the factory and then the ice cream will be Delivered to storing and pasteurisation and then the processed ice cream will be delivered through delivery trucks to the manufacturer and then to the wholesaler. From the wholesaler it will be delivered to retailers, supermarkets and small dairy shops around Auckland has begun to obtain product loyalty and a considerable marketplace share in Auckland, distribution channels will be opened up throughout North Island of New Zealand and later the drink will be introduced in whole of New Zealand. Therefore, the supply plan and marketing movement will aim impressive seats such as all intermediate and high schools, dairy shops, supermarkets and any social or cultural and sporting events held in and around Auckland. We diagram on choosing these locations for numerous reasons: This will promote word of mouth exposure emphasizing the long-term memory of having the finest ice cream in NEW ZEALAND at the choicest locations. High profile placement in upscale establishments which will enhance brand awareness and encourage patrons to make purchases for their beneficial future. The purpose of this circulation strategy is to: Cultivate client awareness of TIP TOP amongst definite market sector higher-end clients. generate brand loyalty to TIP TOP Acquire and expand market share of TIP TOP Encourage whole of South Auckland customers to gain experience with TIP TOP and instigate to spread the statement about what spectacular ICE CREAM TIP TOP has to offer. PROMOTION Promotion is one of the elements of marketing mix. It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyers purchasing decision (Wikipedia, 2011). Promotion is the activity which the firm undertakes to communicate and promote products to the target market. The main objective of promotion is to: Build Awareness New foodstuffs are regularly unknown to a market, which resources primary promotional hard work must focus on establishing a character. In these circumstances the dealer must focus promotion to: 1) efficiently reach customers, and 2) tell the market who they are and what they have to offer. Create concern by moving a patron from awareness of a produce to making a buy can present a major examination. Provide Information endorsement is designed to support customers in the exploration stage of the purchasing procedure. The product that competes in an obtainable market, informational endorsement may be used to help with a merchandise positioning approach. Encourages Demand The accurate promotion can drive clients to make a buy. In the case of foodstuffs that a purchaser has not before purchased or has not purchased in a long time, the promotional hard work may be bound for at getting the consumer to try the manufactured goods. emphasize the Brand Once a buy is made, a vendor can use endorsement to help build a well-built relationship that can lead to the purchaser becoming a dedicated patron. The promotional strategies for TIP TOP consists of advertising, sales promotion and public relations. ADVERTISING All advertising is designed to increase the demand for a firms product whether facts are used or merely smoke and mirrors Advertising is any form of paid non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television, internet and radio by an identified sponsor (Principles of Marketing:. Kids are not too much into newspapers and radio therefore our main focus for mass media advertising will be television and internet. For television advertising celebrity endorsement will be an effective way to promote.TIP TOP when consumers see one of their favourite celebrities endorsing a product they are more likely to go out and buy the product and try it for themselves. For example celebrities s